Web Design Pricing
Most web design agencies won’t tell you what anything costs until you’ve sat through a call. We’d rather you knew upfront whether we’re in your ballpark.
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What that actually buys you
Eight hundred dollars gets a real website. Custom-designed around your business, built to load fast, structured so Google can read it, and written to turn a visitor into an enquiry.
It is not a template with your logo dropped in the corner, and it is not a five-page brochure that sits there looking pleasant. It’s the version of your business that works while you’re on the tools, asleep, or with a customer.
What it isn’t is a fixed price for every project, because a six-page site for a sole trader and a forty-page site with online booking and a customer portal are not the same job. The $800 is where a professionally built site starts. Below is exactly what moves it.
What moves the price
How many pages you need
A focused site — home, services, about, contact, a few service pages — sits at the lower end. Every additional page is more design, more writing, more testing.
Standard pages versus custom functionality
A service page is a known quantity. A booking system, a member login, a quoting calculator, a job application portal — those are builds in their own right and priced accordingly.
Whether you’re selling online
Ecommerce changes the shape of a project entirely: product pages, payment, shipping rules, tax, inventory. Worth doing properly or not at all.
Integrations
Connecting your site to a CRM, an existing booking platform, a job management system like ServiceM8 or Tradify, or an accounting package adds scope. It’s usually worth it — a lead that lands directly in the system you already use gets followed up; a lead sitting in an inbox often doesn’t.
Migrating an existing site
Moving from an old platform means auditing what’s there, deciding what’s worth keeping, and mapping redirects so you don’t lose the rankings you’ve already earned. On a large or messy site, that’s real work.
How much content already exists
If you’ve got existing copy that’s genuinely good, we’ll work with it. Most businesses don’t, and that’s normal — which brings us to the part most agencies bury.
We write the content. All of it.
This is the part that catches people out with other agencies, so we’ll be blunt about it.
Most web design quotes assume you write the content. You sign, you’re sent a content questionnaire, and then the project stops. It sits there for six weeks — sometimes six months — because you’re running a business and writing eight pages of website copy is nobody’s idea of a Tuesday night.
We don’t work that way. You send us your logo and any photos you’ve got. We write every word, build every page, and handle the launch.
Not filled-in placeholder text. Actual copy about your actual business, written from a proper conversation about what you do, who buys it, and what makes people choose you over the bloke down the road.
What about photos?
Imagery is never the thing that stalls your project.
If you’ve got good photos of your work, use them — real photos of real jobs outperform anything else, every time. A customer can tell the difference.
If your photos are phone snaps, send them anyway. Most are more usable than people think, and we can clean up lighting, straighten, crop and colour-correct them into something that sits properly on a website.
If you’ve got nothing, that’s fine too. We’ll build the site with high-quality imagery so it looks the part from day one, and you can swap in your own work as you photograph it.
And sometimes we’ll tell you to get a shoot done. If you’re a photographer, a venue, a salon, a restaurant, or anyone whose customers are buying partly on how things look, a few hundred dollars with a local photographer will do more for your enquiry rate than anything we could add to the build. We’ll say so when it’s true, and we won’t when it isn’t.
One line we don’t cross: we won’t use generic imagery to pretend it’s your team, your premises, or your finished work. Atmosphere and background, absolutely. Passing someone else’s job off as yours, no.
What’s included in every build
- Custom design built around your business — no templates
- Mobile-first, because that’s where most of your customers are
- Fast loading, tested properly, not just on a fast desktop connection
- On-page SEO foundations from day one: page titles, meta descriptions, heading structure, clean technical setup
- All copywriting
- Contact forms that actually reach you
- Google Business Profile and analytics connected
- Three rounds of revisions before launch
- A clear schedule, so you know what’s happening and when
Ongoing costs
Hosting and support
from $29/monthSecure hosting, backups, software updates, security monitoring, and someone to call when something breaks. Nothing is billed while we’re designing and building — hosting only starts once your site is ready to go live.
More on hosting and support →SEO
from $500/monthFor businesses that want to actively compete for rankings rather than just have the foundations in place.
More on SEO →Google Ads management
from $500/monthThat’s the management fee. Your ad spend is separate and goes directly to Google — most businesses need around $1,000 a month in spend to see a real result, though it depends heavily on what a click costs in your industry.
More on Google Ads →Redesigning an existing site?
We don’t publish a starting price for redesigns, and there’s an honest reason for that.
A redesign’s cost depends almost entirely on what you’re moving from. A tidy site on a modern platform is a straightforward rebuild. A ten-year-old site on a platform nobody supports, with hundreds of pages and rankings you can’t afford to lose, is a different job — and getting the migration wrong can cost you traffic that took years to build.
Send us the URL and we’ll tell you what’s involved before you commit to anything.
Frequently asked questions
What business owners ask us most before getting a quote.
Genuinely anywhere from a few hundred dollars for a template you build yourself to six figures for enterprise. For a small-to-medium Australian business wanting a custom, professionally built site, most quotes land somewhere between $800 and several thousand depending on scope. Ours start at $800.
Because a fixed price only works if every project is the same, and they aren’t. What we can do is tell you the starting point, tell you exactly what moves it, and give you a firm number before you commit to anything.
No. Hosting and support is separate, from $29 a month, and it doesn’t start until your site is ready to go live. You’re not paying for hosting while we build.
No. We write all of it. You provide your logo and any photos you’ve got, and have one proper conversation with us about your business.
Your logo and brand colours if you have them, any photos of your work, and about an hour of your time to talk us through the business. That’s it.
Yes. It’s yours.
Depends on the platform you’re on and how much needs migrating. Send us the link and we’ll tell you.
Tell us what you’re trying to do. Some things are simpler than they sound and some are the opposite, and you’ll get a straight answer either way.
Ready to see what yours would cost?
Tell us about your business and what you need the site to do. You'll get a clear number, not a discovery process.