Around the Clock Dog Care
Local SEO and Google Ads for a Wollongong dog daycare and boarding provider, targeting pet owners across the Illawarra.
The Challenge
Pet owners comparing dog daycare and boarding options search hard before trusting a provider they've never met with their dog — this category lives or dies on local visibility and trust signals, not just having a good website.
What We Did
- On-page and local SEO built around Wollongong and Illawarra dog daycare and boarding searches, with Google Business Profile optimisation to strengthen map-pack visibility against nearby competitors.
- Google Ads campaigns targeting daycare, boarding, and grooming searches specifically, rather than broad "pet care" terms that attract low-intent clicks.
- Landing pages matched to each ad group, so a boarding-specific search lands on boarding-specific content — not a generic homepage a visitor has to dig through.
Why This Approach Works
Splitting daycare, boarding, and grooming into their own targeted campaigns means each ad speaks directly to the exact service someone's searching for, rather than one generic "pet care" pitch trying to cover all three at once — which keeps cost per click down and relevance up.
What our clients say
We’re proud to be the trusted marketing partner for Wollongong and Illawarra businesses of all sizes. Here’s what some of our clients have to say about their experience working with our team:
I couldn’t be happier with my new website! The whole process was seamless from start to finish. Michael was prompt, incredibly easy to deal with, and created exactly what I had envisioned. His communication and professionalism made everything so simple. Would highly recommend MadWeb to anyone looking for a stress-free website design experience!
Extremely happy with the website Michael and his team built. Michael was extremely easy to communicate with, definitely went the extra mile on our website when he did not have to, and came up with a great product at a reasonably price. I am small business owner myself, and I would strongly endorse MadWeb to anyone.
Working with Michael from MadWeb was an absolute pleasure. From start to finish, the whole process was smooth, professional, and stress-free. He was responsive, knowledgeable, and always happy to help, delivering exactly what was promised. The quality of his work exceeded my expectations, and I couldn’t be happier with the end result.
I had a great experience with Michael and his team at Madweb. I couldn’t be happier with the service they provided or the quality of their work. They were professional, responsive, and delivered excellent results. I highly recommend Madweb to anyone looking for reliable, high quality website services.
Want results like this for your business?
Every campaign starts with a conversation about your business, your goals, and your customers. Talk to us about your project, or see what Google Ads management or SEO services could realistically do for you.