Around the Clock Dog Care

Pet care is one of the more competitive local search categories, and one of the more emotionally loaded. Someone looking for daycare or boarding is choosing who looks after an animal they're attached to, often for the first time, usually with a specific date in mind and not much flexibility around it.

That combination — high intent, fixed timing, high anxiety — makes it well suited to local SEO and Google Ads together. The searches are specific, the demand is immediate, and the decision usually happens within a day or two of the first search.

We also built the website for Around the Clock Dog Care, which changed how this work ran. When campaign data showed a page wasn't converting, the fix happened the same week rather than sitting in a queue between two agencies.

The situation

Around the Clock Dog Care wanted more bookings across daycare and overnight boarding, particularly through the quieter midweek periods, and better visibility ahead of school holidays and Christmas, when demand for pet care books out early. The business already had solid local word of mouth but wasn't showing up well in Google for people outside that existing network.

The approach

Local SEO — Google Business Profile optimisation and review generation, local keyword targeting around the Illawarra suburbs the business actually serves, service page structure separating daycare, overnight boarding and grooming so each could rank on its own terms, and local schema markup.

Google Ads — campaigns split by service (daycare versus boarding versus last-minute enquiries) rather than one generic "pet care" campaign, location targeting kept tight to the suburbs realistically within reach, and budget weighted toward boarding in the run-up to school holidays and Christmas, when demand concentrates hardest.

What we focused on

Budget concentrated on boarding rather than general daycare, because boarding carries a higher value per booking and the seasonal spikes are where the business's capacity actually gets tested. Landing pages were matched to each campaign, so a boarding search lands on boarding-specific content — facility details, what's included, how bookings work — rather than a general homepage the visitor has to dig through.

The result

We don't have hard attribution numbers to publish for this campaign. What we can say honestly: enquiries increasingly arrive already knowing which service they want — daycare or boarding — rather than needing that explained on the phone, which is what the campaign and page split was built to produce. The business has continued running both channels well beyond the initial setup, which is usually a more honest signal than any single number would be.

What this looks like for other businesses

Local SEO and Google Ads work particularly well together for businesses like this one — where demand is local, timing is specific, and the customer decides quickly. Ads generate enquiries immediately while the SEO builds underneath, and over time the ad spend can often be reduced or redirected to the terms hardest to rank for organically.

If you're running a pet care, childcare or similar local service business and want to know what that would look like for you, tell us about it.

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