Concrete Works Sydney
Local SEO and Google Ads for a Sydney concreting contractor, targeting commercial and residential concrete searches.
The Challenge
Concreting work splits into two very different buyers — homeowners wanting a driveway or patio, and builders or developers wanting a commercial-scale pour — and generic trade content tends to speak to neither one clearly. Search behaviour for the two is also different: residential customers compare quotes, commercial buyers want proof of capacity and compliance.
What We Did
- Restructured on-site content to separate residential and commercial concrete work into distinct pages, each speaking directly to that buyer's actual decision criteria rather than one blended pitch.
- Local SEO targeting Sydney suburbs and commercial precincts, with content built around the specific concrete services searched for — driveways, slabs, exposed aggregate, and commercial pours.
- Google Ads campaigns split by residential and commercial intent, so ad copy and landing pages match the specific job type a searcher actually needs quoted.
Why This Approach Works
A single generic "concreter" page forces every visitor to do the work of figuring out whether this business handles their specific job. Splitting by buyer type and search intent means the ad or search result someone clicks on already matches what they need — which shortens the path to an actual quote request.
What our clients say
We’re proud to be the trusted marketing partner for Wollongong and Illawarra businesses of all sizes. Here’s what some of our clients have to say about their experience working with our team:
I couldn’t be happier with my new website! The whole process was seamless from start to finish. Michael was prompt, incredibly easy to deal with, and created exactly what I had envisioned. His communication and professionalism made everything so simple. Would highly recommend MadWeb to anyone looking for a stress-free website design experience!
Extremely happy with the website Michael and his team built. Michael was extremely easy to communicate with, definitely went the extra mile on our website when he did not have to, and came up with a great product at a reasonably price. I am small business owner myself, and I would strongly endorse MadWeb to anyone.
Working with Michael from MadWeb was an absolute pleasure. From start to finish, the whole process was smooth, professional, and stress-free. He was responsive, knowledgeable, and always happy to help, delivering exactly what was promised. The quality of his work exceeded my expectations, and I couldn’t be happier with the end result.
I had a great experience with Michael and his team at Madweb. I couldn’t be happier with the service they provided or the quality of their work. They were professional, responsive, and delivered excellent results. I highly recommend Madweb to anyone looking for reliable, high quality website services.
Want results like this for your business?
Every campaign starts with a conversation about your business, your goals, and your customers. Talk to us about your project, or see what Google Ads management or SEO services could realistically do for you.