Landscaping & Lawn Care
A landscape build is a photograph people will look at for ten minutes. A mowing round is money that arrives every week. A good site sells both.
Get free quote
Landscaping businesses usually run two operations under one name, and they behave nothing alike.
There’s project work — design, construction, paving, retaining, planting — which is high value, visual, seasonal, and sold almost entirely on photographs of what you’ve built before. Then there’s maintenance: mowing rounds, garden care, grounds contracts. Lower value per job, unglamorous, and the thing that keeps the business steady through winter.
Most landscaping websites go all-in on the first and treat the second as a footnote. Which is odd, because the maintenance side is usually what’s paying the wages between builds.
What a landscaping website actually needs to do
Show before and after, properly
This is the most visual trade there is and before-and-after is the most persuasive format in it. Not a gallery of finished shots — paired images, same angle, with a line about what the problem was. One good pair does more than twenty finished photos.
Give maintenance its own real presence
Regular mowing, garden maintenance, hedging, seasonal clean-ups — with frequency options and pricing. A customer looking for a fortnightly mow won’t wade through a landscape design portfolio to find you.
Take commercial grounds maintenance seriously
Strata, schools, aged care, councils, industrial sites. Contracted, recurring, weather-independent, and won on a completely different page — insurance, staffing, equipment, WHS documentation, ability to hold a schedule. It’s the most stable revenue in the trade and it’s almost always missing from landscapers’ sites.
Engage with cost
"How much does landscaping cost," "how much to lay turf," "retaining wall cost per metre." People research these thoroughly before contacting anyone. A page with honest ranges brings enquiries in months earlier and screens out the ones who were never in budget.
Explain a design and construct process
Consultation, concept, plan, quote, build, aftercare. Clients spending five figures on a backyard want to know how it works before they start.
Work with the seasons
Demand swings hard — spring for projects, summer for mowing, autumn for clean-ups. The site should have content ready for each rather than being rebuilt every September.
What we build into landscaping websites
- Before-and-after project galleries with real context
- Separate pathways for landscape projects and ongoing maintenance
- A commercial grounds maintenance section with compliance and capability detail
- Individual pages for the services worth ranking for — turf, paving, retaining walls, irrigation, hedging
- Cost guide content for the questions people research first
- A design and construct process page
- Recurring maintenance packages with frequency and pricing
- Suburb coverage where you genuinely work
- Enquiry forms that separate project enquiries from maintenance requests
A landscaping website we’ve built
Southern Grounds Maintenance
A grounds maintenance business where the recurring work is the business, not the side line. The site gives maintenance the space it usually doesn’t get, keeps the commercial capability visible rather than buried, and lets the finished work do the persuading where it matters.
Common mistakes on landscaping websites
Finished photos with no before
A beautiful garden is pleasant. A beautiful garden next to the dust bowl it used to be is a sales pitch.
Maintenance treated as an afterthought
The most reliable revenue in the business, given one bullet point.
No commercial section
Strata and facilities managers are actively looking for contractors and can’t tell from most landscaping sites whether you’d even quote.
No pricing engagement
Landscaping is a category where people genuinely don’t know if they’re talking about $3,000 or $30,000, and the uncertainty stops them enquiring at all.
Enormous unoptimised photos
Landscape photography is heavy. Unmanaged, it makes the site slow on exactly the phones most of your customers are using.
How much does a landscaping website cost?
From $800The main cost driver is how much project work you want documented. A maintenance-focused business with a handful of projects sits comfortably at the lower end. A design-and-construct business wanting ten properly built project pages is a bigger job — and those pages are what sells the five-figure work.
Full pricing →Frequently asked questions
What landscapers ask us most before getting a quote.
Eight to twelve documented well, chosen to match the work you want more of. Volume matters less than showing the kind of job you’re pitching for.
Usually, yes — our graphic designer can correct lighting and colour, and phone shots of real work beat stock every time. The one thing worth being deliberate about: take a "before" photo on every job from now on, from the same spot you’ll shoot the finish. It costs ten seconds and it’s the most valuable marketing asset you’ll produce all year.
Same site, separate pathways. They’re different customers arriving from different searches, and each needs a page written for them.
Yes. Grounds maintenance contracts are the steadiest money in the trade, and you can’t be shortlisted for something your site doesn’t mention.
Two to four weeks, longer if there’s a large project portfolio to document.
We build for other trades and service businesses too —
Sell the builds. Fill the calendar with the maintenance
Tell us about your business and where you want it to grow. We'll show you a homepage concept before you commit.