Beauty Salon Web Design
Most salon bookings get made at ten o’clock at night, on a phone, by someone who isn’t going to ring you in the morning.
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Salons are unusual in that most of them already have an audience. Instagram does the discovery — someone sees the work, follows, watches for a while, and eventually decides to book.
The website is where that decision either completes or evaporates. And it evaporates constantly, because a great many salon sites are treated as an obligation rather than a booking tool: no prices, no online booking, a contact form, and opening hours that may or may not still be accurate.
The gap between “I should book something” and an actual appointment is where salon websites either earn their keep or don’t. It’s usually about four taps wide.
What a salon website actually needs to do
Take a booking without a phone call
The single highest-value feature on any salon site. A large share of booking intent happens outside opening hours, and "call us tomorrow" converts a fraction of what a booking button does. If you’re running a booking platform already, the site should connect straight to it.
Show the full service menu with prices
Clients want to know what a balayage costs before they commit to three hours in a chair. A complete, current price list removes the awkwardness and filters out the mismatches. Salons that won’t publish prices lose bookings to salons that will — and often to salons that are more expensive.
Give the treatments people search for their own pages
Not everything — but the high-value, high-search services deserve individual pages. Balayage, keratin, lash extensions, cosmetic injectables, spray tan, brow lamination. That’s where the search volume is and where the margin is.
Introduce the team
People book a person, not a premises. Photographs, specialties, experience, and — if you allow it — the ability to book with a particular stylist or therapist. This matters more in beauty than almost any other service industry.
Look like the work
This is one of the few sectors where the site’s aesthetic is genuinely part of the product. A dated site undermines the work no matter how good the work is.
Handle vouchers and packages
Gift vouchers are meaningful revenue, particularly around Christmas and Mother’s Day, and they’re often impossible to buy on a salon site. Purchasable online is money you’re currently turning away.
What we build into salon websites
- Online booking integrated with your existing platform
- A full service menu with current pricing, easy for you to update
- Individual pages for the high-value treatments worth ranking for
- Team profiles with photos and specialties
- Gift voucher purchasing
- Design built around your own imagery and brand
- Instagram feed integration so the site stays current
- Mobile-first, because effectively all of this traffic is on a phone
- Google reviews integrated
- Clear location, parking and opening hours
A salon website we’ve built
Flique Beauty
A beauty business where the site had to match the standard of the work and get out of the way of the booking. A clear service menu with pricing, treatments given their own space, and a booking path short enough to survive someone deciding at eleven at night.
Common mistakes on salon websites
No online booking
The most expensive omission in the industry, and still remarkably common.
No prices
Clients assume the worst and book elsewhere. Publishing prices attracts the clients who were always going to be a fit.
The site as an afterthought to Instagram
Instagram is rented ground and it doesn’t rank in Google. The website is the part you own and the part that gets found by someone searching "hair salon near me."
Every service on one page
The treatments worth ranking for are worth a page each.
Out-of-date price lists and hours
Worse than none. It teaches clients not to trust what the site says.
How much does a salon website cost?
From $800Salon sites work well near the entry point — the structure is fairly contained and most of the value comes from getting booking, menu and imagery right rather than from page count. The main additions that move the price are booking platform integration, online voucher sales and individual treatment pages.
Full pricing →Frequently asked questions
What salon owners ask us most before getting a quote.
Most likely. Tell us which one you’re using and we’ll confirm before quoting.
You don’t have to, but in this industry it consistently helps. Ranges work fine where a service varies with hair length or treatment area.
Yes — that’s built to be editable without needing us. Prices change and the site needs to keep up.
Yes, and we should. Your own work is the strongest imagery available, and our graphic designer will make sure it sits properly on a website — social crops don’t always translate straight across.
Yes. It’s usually one of the quickest additions to pay for itself, especially in December.
Two to four weeks for a standard build.
We build for other service businesses too —
Turn the ten o'clock scroll into a booking
Tell us about your salon and how you take bookings now. We'll show you a homepage concept before you commit.